What is a product manager? What do product managers do all day? Most importantly, why do companies need to hire them? Good questions.
The first confusion we have to clear up is what we mean by “product.” In the context of software development, a product is the website, application or online service that users interact with. Depending on the size of the company and its products, a product manager could be responsible for an entire system (such as a mobile app) or part of a system (such as the checkout flow on an e-commerce website across all devices).
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